The intertubes were buzzing this weekend as a gamer posted a picture of a sign from his local Best Buy, proclaiming Diablo III would be available for purchase at 12:01 AM, Feburary 1, 2012. Yes, FeBUrary. Best Buy’s online store also listed 2/1/12 as the release date, which sent gamers into a tizzy.
While Blizzard has not released an official denial of the poster, Bashiok, community manager for Blizzard, reminded gamers via Twitter that “We can’t really keep every individual retail shop from making up a date,” and “Retailers will not know a date until its officially announced through a press release.” Blizzard has never been particularly quiet or sneaky about their release dates — any fans of StarCraft II may remember how Blizz lauded the final, confirmed release date. Also, a little research will confirm the first point, as various sites have release dates for Diablo III in February, March, and the vague “first quarter 2012″ that Blizzard has stuck by. (Fans of George RR Martin may remember the slew of “official” release dates Amazon and Barnes&Noble gave Dance with Dragons … all for naught)
The Minnesota Best Buy has since removed the signage, explaining that it was made in-house, most likely to stir up pre-order sales. Basically, Best Buy just trolled you. U mad?