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Commercials from the Past: SEGA Genesis (1989)

Sega Genesis

When one thinks of classic commercials, there are few that were as effective and iconic as SEGA’s gauntlet-throwing “Genesis does what Nintendon’t” ad. The SEGA Genesis was the new kid on the block at the time, trying its hardest to take down the reigning champ of home entertainment, the Nintendo Entertainment System. At the time, […]

Commercials from the Past: Paperboy (1988)

Paperboy

This week, we’re going way back to one of the most beloved titles in gaming history, if not one of the most enraging. Paperboy, with its simple concept hiding a surprisingly complex experience, has won the hearts of gamers for nearly 30 years now. Originally released in 1984 to arcades across the globe, Paperboy made […]

Commercials from the Past: Star Fox 64 (1997)

Star Fox 64

Ahhh the Rumble Pack for Nintendo 64. At the time, we all thought it was just another entry in the long line of trivial and under-utilized add-ons for Nintendo consoles. Little did we know that it would not only make games feel so much better, but it would go on to become a staple of […]

Commercials from the Past: Halo 3 (2007)

Halo 3 Believe

Halo 3 is a game that has been scrutinized and debated about endlessly, simply for the fact that it followed two of the most groundbreaking first person shooters in gaming history. With Halo: Combat Evolved setting the bar for modern first person shooters, and Halo 2 completely blowing that standard away, Halo 3 was in […]

Commercials from the Past: The Legend of Zelda (1986)

Zelda Rap

Remember the good ol’ days of video games? You know, back when they were “just for kids” and people would learn about upcoming releases by reading magazines with their friends on the couch and then bursting into spontaneous raps? Well, now you have the chance to relive those days with the infamous Zelda┬áRap commercial. The […]

Commercials from the Past: Ratchet & Clank Future: Tools of Destruction (2009)

RatchetandClank

Every so often, a commercial comes along that perfectly captures the spirit of the game that it’s selling. The Ratchet & Clank Future series is known for its creative weaponry and frantic action, and the commercial for Ratchet & Clank Future: Tools of Destruction was able to show all of that off and more in […]

Commercials from the Past: Nintendo Wii (2006)

Wii Would Like to Play

When Nintendo announced the name of its new console, people who were calling it the “Revolution” were surprised to see the name “Wii” pop up on their screens. While nobody knew what it meant initially, it soon became clear through Nintendo’s marketing campaign what exactly the word meant. Rather than being pronounced as “why,” Nintendo […]

Commercials from the Past: Dead or Alive Xtreme Beach Volleyball (2003)

DOAXtreme

Alright, alright. We all know what the Dead or Alive series is most well-known for (hint: it isn’t the gameplay or fighting mechanics), but when a game is so hypersexualized, it’s rare that a developer or publisher so blatantly and readily admits it. Dead or Alive Xtreme Beach Volleyball was that admission from Tecmo and […]

Commercials from the Past: Uncharted 2: Among Thieves (2009)

KevinButler

Developers, publishers, and game critics are always excitedly remarking how “cinematic” a game is in its presentation. The idea is that players enjoy feeling like they’re in an interactive movie. We’ve seen that notion taken to the extreme in games like Heavy Rain and L.A. Noire, but first person shooters, like Call of Duty, and […]

Commercials from the Past: Guitar Hero II (2006)

Guitar Hero 2 commercial

Before the Guitar Hero series was one of the top selling franchises of all-time, it was a game that seemed too gimmicky to truly catch on. The idea that people would buy expensive fake guitars for a single title seemed preposterous at the release of the first game. In fact, the first game didn’t have […]

Commercials from the Past: Bomberman 64 (1998)

bm64

In marketing, when all else fails, perhaps it’s time to take a well-known jingle and shoehorn lyrics about your product into the song. While Bomberman was already an iconic figure in gaming, the marketing team felt as though the Nintendo 64 game might be better represented by bringing in the theme song from the classic […]

Commercials from the Past: Mass Effect (2007)

me1

A well-executed trailer allows for people unfamiliar with the mythology surrounding a release to instantly identify with the situation being presented. In this case, nobody knew anything about the Mass Effect universe since the ad was filling commercial breaks prior to the first title being released. As we know now, the Mass Effect franchise is […]

Commercials from the Past: Grand Theft Auto: Vice City (2002)

Grand Theft Auto: Vice City | VGW

After Grand Theft Auto III revolutionized the open-world genre, Rockstar Games followed it up with what many consider to be one of the premier titles of all-time in Grand Theft Auto: Vice City. The game, which followed the psychotic life of mafia hitman Tommy Vercetti, took place in the mid-80s, making this advertisement the perfect […]

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