With the issues regarding game violence featuring so prominently in the news, you’d think game publishers would tread carefully when it comes to promoting their games. Not so with Deep Silver and its upcoming zombie survival horror sequel, Dead Island: Riptide. The publisher manages to encapsulate all that is wrong with violence and misogyny in the games industry in one appallingly disgusting special edition dubbed the “Zombie Bait Edition”.
The Dead Island: Riptide – Zombie Bait Edition features a statuette of a woman’s skimpy bikini clad body crudely missing its head, arms and legs in a mess of bloody and gory stumps. Amazingly, Deep Silver promotes this statuette as “Dead Island’s grotesque take on an iconic Roman marble torso sculpture” that makes “a striking conversation piece on any discerning zombie gamer’s mantel.”
Well, it certainly is grotesque but there’s few, if any, that would connect the statuette with Roman artwork. As for a conversation piece, “tacky” comes to mind.
I’m not one that gets upset over every bit of violent or potentially sexist material that comes across the wire. In fact, I’m fairly Laissez-faire when it comes to regulating media. However, this comes across as a cheap and tawdry marketing push that accentuates the very worst aspects of the games industry.
The “Zombie Bait Edition” is currently only confirmed for the UK market and that’s about the best thing I can say about the press release put out by Deep Silver. Otherwise, we’d see some politician trying to make a name for themselves trot this statuette out with them on a talk show on CNN, Fox News or MSNBC.