Gamestop apologizes over ‘Deus Ex,’ offers $50 to customers

Games retailer Gamestop is now offering its customers an apology and some valuable perks following this week’s Deus Ex/OnLive debacle. Earlier this week, a flurry of news erupted over Gamestop’s removal of what they called a “competitor coupon” from new PC copies of Deus Ex: Human Revolution. The coupon contained a free cloud copy of the game via OnLive, and the retail giant currently has a cloud gaming service in development with Spawn Labs. Yesterday, we learned that the retailer decided to recall its inventory of PC copies and ship them back to publisher Square Enix.

An email written by CEO Paul Raines recently went out to Gamestop customers who purchased Deus Ex: Human Revolution on PC, offering a sincere apology, a $50 gift card, and a Buy 2 Get 1 Free used game voucher.

Love them or hate them, this is an admirable customer-loyalty initiative by Gamestop, and one that is quite rare for the company. An apology was expected, but a generous credit is surprising.

The entirety of the email is below, and it also contains instructions for any of you who affected.

“Dear GameStop customer,

Earlier this week, GameStop removed a competitor’s coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor’s offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.

For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.

Paul Raines
CEO, GameStop

[via Joystiq]

About Jason Evangelho

Jason is VGW’s founder, publisher, and longtime podcaster, writer, and “solopreneur” who is driven by the classic Jello Biafra quote “Don’t hate the media. Become the media.” You can hear him ranting alongside the VGW Collective in the site’s official podcast, “Unlimited Ammo.”

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