‘Mass Effect 3′ dropped from space in marketing stunt

By Rick Brown on 16 February 2012 in News, PC, Playstation, Xbox with 6 Comments

'Mass Effect 3' dropping from space part of marketing stunt

As if Mass Effect 3 could not get any bigger it is now falling from the skies, literally. And no, that is not a reaper ship falling the skies, it is the actual game.

According to a report from Mike Snider of USA Today and ME3’s Facebook page, EA is tying up a number of copies to weather balloons and releasing them into the atmosphere.

These copies will have GPS tracking devices in them and wherever they fall and it will create a free-for-all for possession of the game. They are releasing the copies a week early and near the following cities: New York, San Francisco, Las Vegas, Berlin, Paris and London.

You can follow the games descent from the heavens on masseffect.com as well as their twitter feed, @masseffect.

The demo from Mass Effect 3 dropped on February 14 and on February 19 there will be a brand new and exclusive trailer making its premiere during AMC’s Walking Dead, which airs Sundays 9 p.m./8 p.m. CT.

Check out the Mass Effect 3 website for a slew of trailers on weapon customization, CO – OP multiplayer, interactive story details and finally some adrenaline popping action shots.

For those of us not near those cities, Mass Effect drops March 6.

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Written by Rick Brown (19 Posts)

Straight jackets and breaded cats fill the twisted mind of Rick Brown. Never one to take anything serious, he has been seen applying for clown college only to miss his clown car ride. Be sure to fill his cup with change so he may instead catch the bus. Oh yes, Rick rather enjoys playing video games as well.