Sick kids and indies win with Humble Bundle’s record $2.37 million haul
The Humble Indie Bundle #4 topped all previous sales records, bringing in a grand total of $2,372,209.97
By offering a fantastic lineup of indie action titles (and eventually adding the entirety of Bundle #3 and soundtracks for all of the games), the Humble Indies managed to sell 435,236 packages during their 2-week promotion.
Big donors increased dramatically this year, with the Humble Brony Bundle topping the chart with a whopping $16,005.27 contribution, pooled from more than 1000 individual donations by the My Little Pony fanbase. This was nearly twice what Minecraft creator Notch chipped in, a non-trivial $8,542.00. A twitter-initiated wager between these two top donors resulted in Notch pledging to watch several episodes of the equestrian-themed cartoon.
Among the rank-and-file purchases, there were few surprises, with Linux users paying the highest price per package ($10.45 average), more than double what Windows users offered ($4.87). Mac users rounded-out the middle of the spectrum at an average price of $7.61.
The Humble Indies have not shared the breakdown of donations among the developers, charities, and overhead, but it is likely that the bundle’s success helped the Child’s Play charity reach its goal of $2.2 million this season.
We have no idea when the next Humble Indie Bundle will emerge, but other groups are following in their footsteps. Indieroyale.com had their own collection up for grabs this holiday season, and will be launching their New Year’s bundle within a week.