Sony rebranding PSN as Sony Entertainment Network (SEN) for brand consistency
Starting tomorrow, February 7, 2012, the Playstation Network (PSN) will officially be rebranded to Sony Entertainment Network (SEN) in Sony’s attempt to create a universal brand across the company. SEN will encompass games, videos and music, not unlike Apple’s iTunes service or Microsoft’s Zune. With the move towards SEN, users will be able to access the service via Bravia TVs, tablets, Sony Ericsson Android phones, PS Vita, PS3 and Vaio, and received customized content based on one username/password. (Keen eyes may notice that the PSP is absent from that list.)
PSN users will notice the rebranding tomorrow, but other than that, there shouldn’t be any change to service or anything noticeable, other than new services available. Music Unlimited is a cloud-based music service which sounds awfully similar to Spotify, and will include a service that will sync your music library. Basic monthly plans are $3.99, whereas Premium is $9.99. Video Unlimited boasts no monthly fees, and will have a wide variety of TV and movie releases. SEN will maintain Hulu, Netflix, NPR, and other features.
SEN is, supposedly, the brainchild of Kaz Hirai, who will soon take over as Sony’s new CEO.
Jen lives with her husband, daughter and super-villain kitty. An avid gamer since the Atari, she honed her skills on Doom 2, Daggerfall and System Shock. A bonafide 360-convert, she plays more than is humanly healthy and is determined to find a decent horror game this generation if it kills her.
